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MySpace for talent acquisition
One social networking site which is extremely popular is MySpace, which is owned by News Corp. The site has re-defined the way a generation communicates and boasts 100 million registered users and growing. MySpace's member base is primarily teenagers and young people in their twenties. They use MySpace, Facebook, Friendster, and other such social networking sites to post personal profiles about themselves and to connect with people who have similar interests. These interests range from hobbies, to education needs and employment.
MySpace recognised early on its potential for employment interactions. At MySpace there is a dedicated section for jobs, which you can post ads directly from within turboTALENT and turboRECRUIT recruitment software packages. This section is called MySpace Jobs. Besides the MySpace Jobs section, recruiters and jobseekers can engage and interact through this powerful channel.
There are a number of interesting examples of how this site is being used in the context of recruitment. Organisations such as the US Marine Corps, for example, have embarked in the journey of exploring MySpace as part of their talent acquisition strategy. The Marines' MySpace profile contains streaming video of training drills, boot camp sessions and real Marines landing on beaches and doing military exercises. Interested jobseekers can access this information and have easy access to recruiters through links to the main US Marines recruitment website.
Make sure your recruitment software of choice is capable of supporting powerful channels such as MySpace.
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